Rolling out the Deep.
CrossFit Deep is a gym that uses varied functional exercise to help people reach their fitness goals. The project included a logo re-design as a bold graphic that reinforces the word deep. In addition, T-shirts, business cards, and signage were designed as supporting graphics. The project was an exercise in raising the bar for design in the physical fitness industry
Photography: Heather Patterson.
Doing good work for good people is good business.
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