A cut above.

Making someone look good and feel good is just another day at the office at Abstra(kt) Studio. Located in Frisco, Texas, Abstra(kt) has two locations and is unlike any hair salon you have ever experienced. It’s part salon, part artist collective, and all attitude. Abstra(kt) feels more like a posh gallery space where the clients look as fabulous as the artwork hanging on the walls. Small Hat Studio was engaged by the owner, Katie Tellor, to create a memorable – yet minimal – wordmark. The goal? Provide Abstra(kt) Studio with a sophisticated style that really stands out in a crowd. In addition to the minimalist logo, the final deliverables included interior and exterior signage, and wearables for maximum impact.