I love designing logos. It’s an opportunity to create a brand from the ground up. But when you design a logo for another creative agency, it takes the process to a whole other level. Enter Bamboo Grove Creative, stage right.
Generally speaking, creative companies — such as TV and radio production houses, web firms, and graphic design agencies — are willing to take more visual “risks” with the development of their brand. Those risks include unusual names, witty messaging, fun colors, or unexpected design of traditional collateral pieces. Why is this accepted? By definition, these companies are “creative”. Granted, there are some industries in which creativity might be frowned upon. Who really wants a plumber who “creatively” fixes a leaking pipe? Yeah, not me. But as consumers, we want companies that produce creative to show us their talent from the very start.
The owner of Bamboo Grove Creative, Anthony Anderson, went through a long list of names — the oddest of which was Determined Penguin — before settling the current moniker. The firm, which was formed as a boutique TV and radio production house, gets its name from an ancient Chinese tale about seven scholars, writers, and musicians who wished to escape the intrigues, corruption, and stifling atmosphere of the Chinese court. The small firm needed an image that paid homage to its unexpected name.
We began with the logo design process. From the start, I felt strongly that the logo should have Chinese undertones, but wanted to ensure that it did not feel clichéd. As much as possible, I wanted this project to avoid devolving into the logo equivalent of a fortune cookie.
I was really proud of the initial round of logos presented to the client. Visual explorations included custom type treatments, hand-rendered calligraphy, and some cool enclosure options. After much careful thought and consideration, Anthony picked the logo you see here, only making minor edits to the color and number of leaves on the bamboo stalks.
With the logo completed, we moved on to some basic pieces of collateral including business cards, note cards, and matching envelopes. However, the coolest thing to come out of the logo project was actually created at the studio of Bamboo Grove Creative. Anthony animated the logo art and used the short sequence to tag his work. I thought the result was very well done, with the rising sun and subtle sound effects.
Now that the initial branding is complete, I look forward to seeing Bamboo Grove Creative bloom into a successful business for years to come.