Sometimes tight deadlines can’t be avoided. They’re part of the job. That was the situation with the Vine Vault collateral piece. The client had an urgent need for an eye-catching piece with a super-tight deadline. Oh, and it needed to be distributed at a trade show out of town.
A big misconception about being a graphic designer is that what we do doesn’t take long. I totally understand. In this world of immediate gratification, many people have been conditioned to believe they can get whatever they want by pushing a few buttons—like shopping online or using electronic bill pay. But the truth is, it takes time to create something from nothing. Often this means long hours and late nights for the graphic designer involved, and so it was with this project for Vine Vault.
First, let’s begin with a little background. Vine Vault was started by two gentlemen who operated a well-known document shredding company. When they left, it was this focus on security—mixed with a passion for wine—that gave them the idea for Vine Vault.
So what is Vine Vault? It’s a company that specializes in high-end wine storage. The business is targeted toward wine enthusiasts with large collections, sommeliers and restaurants with an extensive list of wine offerings. Let’s put it this way: If you’re a Vine Vault client, your problem is not affording the wine. It’s having so much wine that you have nowhere to store it.
But Vine Vault does much more than store wine. They keep it safe with 24-hour, biometric security measures, and each client’s collection is protected in a temperature- and atmospheric-controlled environment. Fancy!
A mutual friend put me in contact with their branding consultant who provided all the details of the project. The client already had a solid direction of what they wanted. Awesome! "What’s the catch?”, I asked. The branding consultant let me know the piece had to be estimated, designed, printed and shipped to another state in five working days. "Umm, I think I can do that,” I replied (fingers crossed). That’s exactly what I did. After a week of late nights and long hours, the piece was printed, the deadline was met, and the client was pleased as punch.
The result of a lot of hard work was this tasty little piece you see here. When the recipient pulls on the white tab at the bottom of the layout, the pull tab simulates wine flowing from the bottle into the glass. Pull far enough, and eventually both the bottle and glass empty completely, and the tab reveals Vine Vault’s branding with information about their services.
Working on tight deadlines can be draining, but the result for Vine Vault was something we could all cheer about.